LOFT, Everything resident in one app
Make life easier for your residents and boost your revenue—all through a single platform.
Watch videoLOFT, our all-in-one resident engagement platform, was honored with the 2025 PropTech Breakthrough Award for Property Management Solution of the Year. Presented by Tech Breakthrough, a leading market intelligence and recognition platform for global tech innovation, this award highlights LOFT’s role in redefining what it means to deliver a seamless, resident-focused experience. Trusted by communities, recognized by industry leaders, and embraced by residents, LOFT is a platform built with their needs at the core.
Simple, streamlined
LOFT™ helps you connect with your residents like never before—simplifying processes, boosting satisfaction, and opening up new revenue opportunities—all from one app.
Leasing
No more switching between platforms. LOFT streamlines everything from applications to move-ins with AI-powered support and built-in fraud protection. Smooth, secure, and oh-so-easy.
Watch VideoMoving
We make moving effortless with customizable checklists and round-the-clock support. Plus, our marketplace connects residents to utilities, internet, and moving services—giving you more time to focus on what matters while creating new revenue from local partners.
Watch VideoPayments
Let residents pay their way—whether with flexible payment options like Flex or secure certified payments. Plus, we offer financial wellness tools to keep residents on track.
Watch VideoLoyalty
Reward residents for timely payments. Rewards for on-time rent payments are funded by RealPage®, and points can be redeemed for anything from daily essentials to cashback—boosting satisfaction and renewals.
Watch Video“LOFT Loyalty and LOFT Moving have started driving positive resident engagement immediately, and we are already seeing over 40% of beta residents take advantage of the loyalty features. LOFT Moving is significantly reducing the time required by our site teams to onboard a new resident into a building.”
Steve Boyack, JVM Realty Chief Operating Officer
LOFT life hacks
Check out the resources below
2024 Renters study
Recreate the moving experience: Beyond lease renewals blog
Discover LOFT: A new era in resident experience webcast
Everything resident in one app