Everything resident
in one app
Streamline leasing, moving, payments and rewards. With LOFT™, you can level up your resident experience, boost efficiency and discover new revenue streams — all in one place.
Integrated, seamless, simplified — renting as it should be.
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Moving made easy
- Smart resident checklists to streamline move-in tasks
- Seamless internet & utility setup with integrated providers
- Exclusive offers on services to help residents settle in effortlessly
Hassle-free moving is here. With LOFT Moving, residents get everything they need to take the stress out of their move—from guided checklists and simplified utility and internet setup to exclusive offers that help them settle in for less. By empowering residents with a streamlined move-in experience, you’ll save time, increase team efficiency, and improve overall resident satisfaction.
Pay well, be well
- One single hub for all payment needs
- Flex helps on-time payments and offers renters flexibility
- Financial tools for residents
Residents need flexible payment options to enable financial wellness, and LOFT Payments offers just that—a single hub for all types of payments—from card, bank account, or Flex. If that wasn’t enough, LOFT Payments also provides financial tips and tools to help your residents build their credit profile and limit late payments. With LOFT, you can improve residents’ financial health and your bottom line at the same time. That’s what we call a win-win.
It’s rewarding
- Residents earn points for online rent payments (funded by RealPage)
- Residents redeem points in the rewards marketplace
- Build your brand, not someone else’s
With LOFT Loyalty, residents earn points when they pay rent online—fully funded by RealPage. These points can be redeemed in LOFT’s digital marketplace, which features a variety of rewards including gift cards, groceries, entertainment, and more. For clients aiming to enhance their rewards program even further, LOFT Loyalty+1 allows you to fund custom incentives, like leasing concessions or points to drive specific resident behaviors (like writing reviews or referring a friend to the building). At the end of the day, LOFT Loyalty is here to help you retain residents, enhance your property’s brand (not someone else’s), and create happier communities.
1LOFT Loyalty+ is available for an additional per-unit, per-month cost.
Seamless leasing
- Leasing, moving and living—one app, one account, one wallet
- Integrated fraud protection with identity and income verification
- AI assistant to streamline the leasing processes with 24×7 support
LOFT’s first-of-its-kind leasing experience guides renters through lease application, approval and signing in a flash, making the entire process simple. With LOFT Leasing, you’ll have state-of-the-art fraud protection via identity verification and income verification to detect and avoid bad actors and increase conversion rates of high-quality prospects. Integrated AI support guides the applicant and reduces work for the front office staff. Once the lease is signed, renters continue using the same login credentials and digital wallet to access a moving checklist and other benefits.
LOFT — as good as gold
Easy living is catching on. We won the 2024 TITAN Innovation in Services and Solutions — Real Estate Award. The TITAN award honors and recognizes innovative design excellence of individuals or organizations shaping the future in their industry. And we got the nicest color — gold.
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Reach out to learn more about LOFT. During a chat with one of our teammates, we’ll walk you through the ins and outs of our resident experience platform.
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