Streamline leasing, moving, payments and rewards. With LOFT™, you can level up your resident experience, boost efficiency and discover new revenue streams — all in one place.
Integrated, seamless, simplified — renting as it should be.
Book a demoManaging everyday tasks should be effortless. LOFT Living brings everything residents need like rent payments, maintenance requests, and real-time updates into one seamless experience. With built-in tools for communication and community engagement, LOFT keeps residents informed, connected, and in control. By simplifying the resident experience, property managers can improve satisfaction, reduce friction, and operate more efficiently. Now that’s easy living.
Simplify move-ins with a digital and configurable checklist, real-time data exchange, and built-in services that keep residents on track while lightening the load for your team. From internet and utility setup to exclusive service offers, LOFT Moving makes settling in a breeze — making life easier for everyone from day one.
Residents need flexible payment options to enable financial wellness, and LOFT Payments offers just that—a single hub for all types of payments—from card, bank account, or installments. Give residents the option to split their rent in up to 4 payments on the dates they select. You get paid on time in full with 100% of the non-payment risk and collections activity assumed by RealPage. If that wasn’t enough, LOFT Payments also provides financial tips and tools to help your residents build their credit profile and limit late payments. With LOFT, you can improve residents' financial health and your bottom line at the same time. That's what we call a win-win.
With LOFT Loyalty, residents earn points when they pay rent online—fully funded by RealPage. These points can be redeemed in LOFT's digital marketplace, which features a variety of rewards including gift cards, groceries, entertainment, and more, all while offering you concession management. For clients aiming to enhance their rewards program even further, LOFT Loyalty+1 offers client-funded actions, like leasing concessions or points to drive specific resident behaviors (like writing reviews or referring a friend to the building). At the end of the day, LOFT Loyalty is here to help you retain residents, enhance your property's brand (not someone else's), and create happier communities.
1LOFT Loyalty+ is available for an additional per-unit, per-month cost
LOFT’s first-of-its-kind leasing experience guides renters through lease application, approval and signing in a flash, making the entire process simple. With LOFT Leasing, you’ll have state-of-the-art fraud protection via identity verification and income verification to detect and avoid bad actors and increase conversion rates of high-quality prospects. Integrated AI support guides the applicant and reduces work for the front office staff. Once the lease is signed, renters continue using the same login credentials and digital wallet to access a moving checklist and other benefits.
Resident-centricity is where it's at. We won the 2025 PropTech Breakthrough Award for the "Property Management Solution of the Year." The Breakthrough award is driven by a leading market intelligence and recognition platform for global tech innovation, Tech Breakthrough. LOFT, our integrated and innovative resident experience platform is where it's at. You know this. We know this. Residents know this.
Easy living is catching on. We won the 2024 TITAN Innovation in Services and Solutions — Real Estate Award. The TITAN award honors and recognizes innovative design excellence of individuals or organizations shaping the future in their industry. And we got the nicest color — gold.
Reach out to learn more about LOFT. During a chat with one of our teammates, we’ll walk you through the ins and outs of our resident experience platform.
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